How To Post On Instagram
Mastering the art of sharing content on social media is vital to implementing your social media management plan. We have discussed posting organic content on Facebook and the optimal times for posting on social networks, but now let’s shift our focus to How To Post On Instagram!
Instagram currently boasts over 1 billion active users, so it is without a doubt that you can leverage the platform for your marketing strategy. However, posting on Instagram is not easy because the algorithm keeps on changing; thus, marketers need proper guidelines for posting.
Here we share a practical guide on how to post on Instagram and give a piece of advice on how to select the content, when it is better to post, how to use carousel posts effectively and utilize users’ posts.
1. Click on a plus sign key which is situated above your screen.
Recently, there has been a new change to Instagram’s main interface; they have removed the circular icons at the bottom, and instead of posting something on Instagram, using Instagram stories, creating Reels, or going live, one has to click the “+” sign at the top of the page. Next, there are more options to choose: which kind of post do you want to share:
2. Choose a photo or video from your collection, or capture one using the application.
Instagram will display pictures and videos on your phone saved in the library or gallery. Choose the option(s) you want to share on the application. You also have the option to tap on the camera icon to capture a photo or video directly within the Instagram application.
If you wish to post multiple images on one post, also known as a carousel post, press the icon with stacked squares. Next, choose all the pictures that you want to share. As you choose your images, numbers will start to pop up. Instagram limits the number of images in a single carousel post to a maximum of 10.
After choosing the image or photo you wish to upload, press the “Next” button located at the top right of your screen.
3. Trim the picture
Do not worry if you have not yet cropped your photo. Instagram enables you to adjust the size of your image within the application. All you need to do is pinch the image on the screen with your fingers and stretch them to get the cropping to the right size. If you are confused about the correct size of your image that you want to post on Instagram then you can check our comprehensive guide specifically on social media image sizes.
4. Select a filter
As I already mentioned, there is no need to use the services of a graphic designer when putting filters on your images. Instagram has a choice of twenty-four filters and basic picture tools such as adjusting brightness, contrast, and saturation for the images.
How easy it is for the patients to use their fingers on the touch screen to attempt to zoom in on the picture on the touch screen and then attempt to share the picture until they get the desired size of the picture. In case you are not very sure about the size of the image to use on Instagram, you may refer to our social media image sizes guide.
5. Including emojis
The caption of your Instagram post can help grab the interest of a follower or user on Instagram. Feel free to include appropriate emojis in your captions if you can.
If you decide to take this path, make an effort to avoid excessive use of emojis. To avoid distractions, limit yourself to using no more than 5 emojis. This will help to maintain the attractiveness of your post without making it confusing.
6. Utilize hashtags to improve optimization.
Users can explore content through hashtags using Instagram’s search feature. Of course, in the caption, you would like to add specific hashtags. When a particular hashtag that you used in the caption is searched for, the chances of your post being seen will increase alongside other posts that have used the same hashtag. If you are still puzzled about effectively using hashtags, click on our blog post related to the symbol that will open the door to infallible hashtag usage.
7. Include your geotag
Use the “Add Location” feature if you are promoting an event or product in a specific city but do not want to specifically mention the location in your caption. Just tap on the “Add Location” text and select a location from the list of recommendations. You have the option to be as detailed as naming a specific structure or as broad as mentioning the country you are located in. Either method, including a geotag can simplify the process of others finding your Instagram post.
8. Post your content on various social media platforms
If you wish to share your post on your other social network profiles which is, for example, Facebook or Twitter go to the right side and move the bar.
If you are ready to publish, click on the ‘Share’ button available at the top right corner of the post, and the same post get shared to the Instagram social accounts.
How much content is it possible to post on Instagram a day?
It is very important not to update the app too frequently with posts but at the same time, you should not post very rarely that you are invisible on the Instagram page. The question still stands: how often should one post on Instagram?
Honestly, there is no correct or incorrect response to this inquiry. Searching online will provide various responses. According to Adobe Spark, it is sufficient to post more than once a day, whereas blogs may recommend posting at least 7 to 10 times per week. Determining the amount of content to post on the app may not be effective if relying solely on others’ opinions. Before discovering the ideal posting frequency on Instagram, you should consider testing different frequencies.
Based on the amount of content that you wish to share on Instagram, ensure that it is done at the right time where most of your followers are active on the platform. At the same time, it has been determined that Wednesday and Thursday are the most effective days for reposting materials on Instagram.
How to Plan Instagram Posts in Creator Studio
Creator Studio This guide is going to demonstrate how to effectively plan Instagram posts within the Creator Studio space.
Having highlighted how it is possible to go about self-publishing on Instagram, it only makes sense to turn to the process of scheduling posts on the platform. Pre-scheduling your Instagram content will assist you in time conservation, and posting consistently and will also eliminate the need to keep checking if some post was shared.
If you are to build your Instagram marketing strategy, it is best to consider factors other than the mere posting of images and videos. Here are a few inquiries you should pose to yourself:
- What kind of content do you wish to plan? Any updates? Do you mean narratives? Are you interested in planning Instagram Reels? What is IGTV?
- How important will real-time content be in your social media marketing plan?
- On which day and at what time do you wish to release your content?
- And lastly, how do you plan out the timing of your content?
If you lack a social media management platform. Creator profiles on Instagram can utilize Facebook’s Creator Studio. This tool for scheduling content assists in creating and scheduling posts directly from your computer desktop. If you have a Creator account and are an influencer, the Creator Studio is an essential tool for scheduling Instagram content. Here’s the process of scheduling Instagram posts directly from Creator Studio.
1. Connect your Instagram profile with Creator Studio.
Access Creator Studio on Facebook and use the instructions provided to connect your Instagram account to Creator Studio.
2. Choose the option “Make a Post”
After linking your Instagram account, click on the Instagram icon located in the top bar, and then choose the option “Create Post”. Next, choose the option for “Instagram Feed”.
3. Submit your images and videos.
Choose an image to share on your feed as a post. You can choose to upload various images to make a carousel post, and you also can upload a video.
To accomplish this, click on the blue “Add Content” link located in the grey box, and then pick a file to upload.
4. Include your caption
Write your caption with appropriate hashtags included. Feel free to include emojis and specify your location if desired.
5. Plan when your post will be published
Choose the arrow next to the blue “Publish” button in the bottom right corner, and then click on “Schedule”. Here, you have the option to either post your content right away or save it as a draft for future editing.
What to Share on Instagram
After learning about posting on Instagram, let’s explore different Instagram content ideas to share on the platform.
As mentioned at the beginning of this article, the existence of numerous amounts of users on this platform results in a large number of people sharing great content every day. Given that content is created regularly it is important to be selective of what one posts on Instagram to market the brand and engage with the followers.
The information that you choose to post should set you apart because of the visual-oriented nature of the Instagram platform.
Numerous brands and individuals are competing for attention, therefore, you must offer your followers unique and creative content to stand out.
Below are 5 ideas to help spark your Instagram content strategy.
1. Pose a query
Just as important, answering your audience’s questions can not only increase engagement but help you come up with content ideas for the future.
For example, if you run a health-related business, you may ask your followers what they find difficult today that prevents them from living a healthy life.
Responses received from your followers can assist in developing content that specifically addresses their concerns.
2. Distribute content created by users.
One effective method for increasing engagement and interaction with your followers is to share the content they have created. This is an easy method of demonstrating gratitude for your online community and highlighting their utilization of your product or service.
3. Utilize the latest trends
Doing activities that are currently trending or viral on Instagram or any other social platform is fun, and it can also be an opportunity to engage your audience which is needed by brands.
4. Share content from another social networking site.
If you do not have enough time to come up with qualitatively individual content, it is advisable to repost, for example, blogs on enhanced social platforms like Twitter or Facebook. This is normally done by taking a snapshot of the tweet and then reposting it on the Instagram account.
Ensure that the material you are reusing is in line with your brand.
5. Utilize influencer marketing to display your product.
Has any influencer been utilizing your product or service? Like how people share user-generated content, why cannot repost the influencer’s content on your own Instagram account?
Another benefit associated with the use of influencer marketing is that it comes with an opportunity to introduce the brand to the followers and as well as gain credibility. Such persons as your followers will assist in boosting brand awareness in addition to the number of followers you have.
Conclusion
Thus, posting on Instagram doesn’t mean sharing a picture or a video but creating content and starting with a relevant caption, using the right hashtags, and posting at the proper time. Knowledge of the tools available in Instagram like Stories, Reels, and IGTV helps you to expand the content and increase interactivity. It makes the whole process much more precise when done regularly: you can see how your posts correlate with your audience’s activity. The below listed guidelines if followed and practiced can lead to the achievement of the outlined goals and increased popularity on Instagram.
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