Best Time To Post On Facebook In 2024 [Updated]

Facebook is the most popular social network and the most active site. This article will find the Best Time To Post On Facebook. The latest monthly active users figure reported by Facebook is 3 billion, which indicates that, at any given time, 33% of the world’s population regularly engages with social media platforms.

Due to its heavy traffic, it is still one of the influential channels for businesses and content creators if they have a proper and effective social media marketing plan.

One aspect of the content strategy is determining the optimal time to post on Facebook for increased engagement. Engagement is a significant indicator that your content is high quality on the Facebook algorithm, leading to increased visibility.

Increased engagement leads to a broader reach and increases the likelihood of accomplishing your social media objectives, such as directing traffic to your website, generating sales, or acquiring new followers.

Awesome! Therefore, how can you determine the peak engagement times on Facebook, mainly if you are new to using the platform? You have arrived at the correct location.

Let’s Started!

Table of Contents:

What is the optimal time to share on Facebook?

To begin with, a warning: there is no particular, one-size-fits-all perfect time to post on Facebook that will ensure your content becomes viral (if only it were that simple).

Determining the optimal times to post on social media is always contingent on your specific audience — I will discuss how you can evaluate this below.

With that being said, our data analysis has identified clear connections between the times when posts are made and the high levels of engagement they receive, making it an excellent place to begin if you are new to Facebook.

I suggest using these moments as an opportunity to try new things. Fortunately, numerous peak engagement periods on Facebook can be selected as a component of your marketing plan.

Optimal times for sharing content on Facebook.

The optimal time to post on Facebook is typically 10 a.m. on Fridays. Similar peak engagement occurs on Mondays at 10 a.m. and Tuesdays at 9 a.m.

Based on the heatmap chart shown above, it is evident that posting on Facebook during mid-morning on weekdays typically yields the highest engagement. The darkest blue slots indicate the time slots with the most engagement, and we can assume they are the optimal times for posting. Light blue to white blocks represent the time slots with the lowest engagement.

Facebook usage is fascinating because it does not have the typical peak times associated with Instagram and TikTok, such as early morning, commute, lunch, or evening hours.

The biggest age group of Facebook users is 25-34 years old (aged 35-44 close behind), indicating they typically use Facebook around 9 a.m. at the beginning of their workday, with activity declining as the week progresses.

What we can see is that on Fridays, people start to loosen up at work, and there are more engagement slots during the day on Facebook.

The best times to post on the Weekend are 9 am to 10 am on Saturday and Sunday; overall engagement reduces once the working week is over.

Monday is an excellent time to share on Facebook.

Facebook posts should be left at 10 a.m. every Monday, but interaction is best from Mondays to Wednesdays from 8 a.m. until 1 p.m.

⏰ Facebook engagement on Monday is most effective at 10:00 a.m.

Facebook is most active on Tuesday, the best time to share information.

The best time to post on Facebook on Tuesday is at 9 a.m., and engagement rates can reach 11 a.m.

⏰ The best time to be active on Facebook on Tuesday is at 9 in the morning.

The best day to share something on Facebook is Wednesday.

According to our findings, Facebook has the highest activity level on Wednesday, and the most compelling hour to post updates is around 9 AM to 11 AM.

⏰ Wednesday at 9:00 AM is the ideal time to have more posts engagement on Facebook.

Thursday is the best day for sharing on Facebook, according to the results of this research.

The best time for posting on Facebook is 10 a.m. on Thursday, but 9 a.m. should also be effective for engaging in the posting timetable.

⏰ The best time to post on Thursday is at 10 A. M on Facebook.

It was also found that Friday is the best day to post content on Facebook.

It is recommended that Facebook content be posted on Fridays, with peak visits at 10 a.m., as this results in the highest weekly engagement. The other part of the day also looks good, with a slightly lower traffic peak at 9 a.m. The platform is available a little more time on Friday until 4 p.m.

⏰ The optimal time for maximum engagement on Facebook is 10 a.m. on Fridays.

The optimal time to upload on Facebook on Saturday

The optimal time to share content on Facebook is between 9 a.m. and 10 a.m. on Saturdays, yet interaction levels are lower than on other days.

⏰ The best time to get the most engagement on Facebook on Saturday is at 9 a.m.

The optimal time for sharing on Facebook on a Sunday

The optimal time to post on Facebook is between 9 a.m. and 10 a.m. on Sunday, as engagement is typically higher than on Saturdays.

⏰ Highest level of Facebook interaction on Sunday occurs at 9 a.m.

This is where platforms are used to schedule social media posts. Test by methodically trying out the times listed above, arranging posts during those times, and analyzing their success to determine the most effective timing for your audience.

Which day of the week is optimal for sharing content on Facebook?

It is ideal to post on the Facebook page on Friday morning starting at 9 a.m. and up to 4 p.m. since this generates the highest engagement, especially at 10 a.m. This is followed by Monday and Tuesday, though the most minor engagement is in the middle of the week.

Which day can be considered the most ineffective for sharing content on the Facebook page? Engagement is considerably low on Saturdays compared to the other days of the week.

It is also ideal to steer clear of Sundays for effective participation and outreach.

The most ideal content to share on Facebook

Video is the most effective type of content on the Facebook platform, which should not be a surprise given that Meta has heavily invested in transforming the social network into a first-choice spot for sharing and viewing video content on the web.

A series of short, vertically oriented videos is crucial for reaching more users of Facebook Reels released in 2022.

Posts containing images or photographs are closely behind videos in popularity, with text-only posts following closely behind.

Link-only posts are the lowest-performing content on Facebook’s News Feed, which is expected since Facebook aims to retain its users within the app.

That said, Facebook is still the ideal platform for sharing links to boost traffic to an external website. Our data analysis examined how link-only posts performed on Facebook, X (previously known as Twitter), and LinkedIn. Links posted on Facebook typically receive five times as many clicks as those shared on LinkedIn and four times more than those on platform X.

The optimal time for posting on Facebook

Although the suggested posting times are helpful, they might not match your audience’s habits, so finding your optimal time to post on Facebook is essential. Identifying when your audience is most active and engaged is crucial to managing social media.

You are discovering your optimal posting time on Facebook using Insights.

Regrettably, Facebook removed the feature that allowed you to view when your followers are online through a recent update to their in-app analytics, requiring you to check manually.

If you have been sharing on Facebook for some time, there will be many data points to delve into. If not, I recommend utilizing the recommended posting times for approximately one month and then proceeding with the following steps.

This is the procedure I would suggest:

1. To access your Facebook Insights, make sure you are logged in through your Facebook Page, not your profile (click on your profile picture at the top right, then select your Page from the drop-down menu to switch).

2. Select Professional Dashboard from the left-hand menu.

3. Select Content, also located on the left side.

4. This is where you can see a compilation of all the posts you have shared during a specific period. I suggest choosing ‘Last 90 days’ at the top right.

5. Similarly, select Date at the upper right corner and then pick Post Reach. This will organize your posts based on their reach, with the top posts being the most successful. Select posts that have not been promoted only to see how widely they reach organically.

Best time to post on Facebook

6. Review the top ten posts, noting when they were published and their content format.

Best time to post on Facebook

7. Select Engagement using the sort button located at the top right and follow the same steps with the top ten posts. You will likely encounter many duplicates.

8. Check these lists for any recurring patterns. Do many posts get shared on certain days on these lists? What time of day precisely? Even general patterns, like most posts shared in the morning, could be beneficial. If there are no identifiable trends, repeat steps 6 and 7, but select 20 or up to 30 posts.

The list of things to include in successful Facebook posts.

Determining the ideal time to post on Facebook can be beneficial, yet it is not the key to achieving success on the platform (if only things were that straightforward!).

Our guide to the Facebook algorithm explores various strategies to help your content reach a larger audience. Here is a broad summary:

  1. Share content that encourages discussions: Making sure you generate top-notch content is key when it comes to social media. Utilize your Facebook Insights analytics to track which content connects best with your audience. Keep in mind that Facebook favors genuine accounts that engage with their community and establish meaningful interactions.
  2. Foster genuine connections with your followers: Simply responding to comments and DMs promptly is not enough; make sure your replies are meaningful and sincere to engage with your audience truly.
  3. Try out various types of content: Although videos tend to perform well overall, your specific audience may prefer a different type of content. Text, images, animated images, short videos — make sure to try each of them multiple times.
  4. Utilize user-generated content (UGC) and mentions: Being attentive when people tag you in posts, as it allows you to share their content as UGC with their approval.
  5. Strive to make it onto users’ ‘Favorite’ lists: Facebook users can have more control over their feeds through the Favorite List feature. Motivate your followers to include you on the list to ensure they stay updated on your content.
  6. Avoid using clickbait or engagement bait: Clickbait includes content that is excessively sensationalized and fails to fulfill its promise. Engagement bait involves using captions or images with prompts such as, “Like if you prefer dogs, share if you prefer cats.” Facebook consistently changes its algorithm to reduce the visibility of content such as this.
  7. Double-check all news before sharing: Fake news is also something the Facebook algorithm disapproves of. Facebook diligently detects false information and enforces consequences on offenders, which may result in being removed from the platform.
  8. Adhere to Facebook’s Community Standards: Facebook regards its Community Standards with importance. The algorithm effectively detects posts that break the rules, yet users can still report them for removal on Facebook if a post goes unnoticed. Having strikes on your account like this might affect how well your future content performs.

If you need more clarification, remember that Facebook’s algorithm prioritizes the same things users prioritize.

According to the company, Facebook aims to ensure users view posts from individuals, topics, and concepts they consider essential. “Regardless of whether the content is shared by your existing connections or by individuals you haven’t met yet.”

Conclusion: Best Time To Post On Facebook

All in all, the issue of identifying the number of potentially reachable audiences at a specific time on a particular day is crucial to deciding when is the best time to post a concrete type of material on Facebook. Regarding trends, weekday mornings and early afternoons are more effective, but every business or person having a page may have his peak shopping hours. Analyzing engagement metrics and testing different posting times simultaneously to obtain maximum results is advantageous. This means that the more you post during the time of day that your audience is most active, the more directly proportional relation is bound to be observed in terms of visibility, interaction, and general success in whatever social media strategies you are implementing.